Cynthia Applegate is the vice president of marketing for FileString, the file control service. She contributes more than 25 years of marketing, strategy and business experience. In this role, Cynthia is responsible for demand generation marketing, customer success programming and corporate communications.
Before joining FileString, Cynthia had a consulting practice, Applegate Consulting – Insights to Connect, where she advised start-up companies such as VMWare, WebEx, Traverse Networks and CellFire, among others. Cynthia’s expertise lies in product marketing, go-to-market strategy and marketing communications. Prior to Applegate Consulting, Cynthia was vice president, marketing at AT&T Wireless. She led strategies across field marketing and positioned services and products within the youth segment. Prior to AT&T Wireless, Cynthia was brand manager at Kraft Foods. She played a leadership role in the launch of DiGiorno Rising Crust Pizza, resulting in a campaign that has lasted almost 20 years and generates over $1 billion in revenue. Cynthia’s work for DiGiorno Rising Crust Pizza earned her the American Marketing Association’s Edison Award for new product of the year.
Cynthia started her career as a certified public account at Deloitte & Touche. She graduated from the University of Georgia and received her Master of Business Administration from the Ross School of Business at The University of Michigan, where she later served as a member of the Board of Governors. In her free time, Cynthia lends her support to organizations committed to education and children.